Joico Colorful Anti-Fade Shampoo - Sulfate-Free Shampoo for Color-Treated Hair, Preserves Color & Vibrancy, Boosts Shine & Reduces Breakage with Camellia Oil & Pomegranate Extract, 10.1 fl oz

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

Here’s Why You’ll Love It

-Free of SLS/SLES Sulfates *

-Gently cleanses color-treated hair

-Fortifies hair for 3X greater resistance to breakage **

-Certified PETA Global Animal Test–Free