Joico Color Balance Purple Shampoo 10.1 fl oz

Don’t lose your cool with Color Balance Purple Shampoo. Its gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected.

Here’s Why You’ll Love It

-Immediate cooling results, plus round-the-clock healthy hair protection

-Instantly neutralizes unwanted yellow and warm tones in blonde hair

-Long-lasting results through 12 washes

-Boosts shine and smoothness

-Over 2X stronger hair*

-Controls static

-Paraben-free

-Certified PETA Global Animal Test–Free