Joico Color Balance Purple Shampoo - Eliminates Brassy Yellow Tones for Cool Blonde & Gray Hair, Boosts Color Vibrancy & Shine, UV Protection with Rosehip Oil & Green Tea Extract, 10.1 fl oz

Don’t lose your cool with Color Balance Purple Shampoo. Its gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected.

Here’s Why You’ll Love It

-Immediate cooling results, plus round-the-clock healthy hair protection

-Instantly neutralizes unwanted yellow and warm tones in blonde hair

-Long-lasting results through 12 washes

-Boosts shine and smoothness

-Over 2X stronger hair*

-Controls static

-Paraben-free

-Certified PETA Global Animal Test–Free