Joico Blonde Life Violet Shampoo - Sulfate-Free Shampoo for Cool & Bright Blonde Hair, Neutralizes Brassy & Yellow Tones, Boosts Shine with Monoi & Tamanu Oil, 10.1 fl oz

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

Here’s Why You’ll Love It

-Instantly cool brassy tones and brighten cool blonde hair

-Help maintain healthy-looking hair with brilliant shine

-Nourish and protect fragile blonde hair

-Rich lather gently cleanses hair

-Free of SLS/SLES Sulfates*

-Certified PETA Global Animal Test–Free