COLORFUL ANTI-FADE SHAMPOO FOR COLOR LONGEVITY 33.8 oz

Joico Colorful Anti-Fade Shampoo (33.8 oz) is a sulfate-free cleanser designed to preserve the vibrancy and longevity of color-treated hair. This gentle yet effective formula removes impurities while helping to reduce color fading. Enriched with antioxidant-rich Rosa Canina Fruit Oil, Camellia Sinensis Seed Oil, and Pomegranate Extract, it nourishes hair and protects against environmental stressors. Strengthening ingredients like Keratin and Arginine reinforce hair structure, while Joico's exclusive SmartRelease Technology continuously delivers care for lasting shine, strength, and color protection.