Platinum Plus Purple Shampoo 10.14 fl. oz.

Platinum Plus Purple Shampoo (10.14 fl oz) is a nourishing, violet-toned shampoo designed to neutralize brassy yellow and orange hues in blonde, gray, or silver hair. Its color-correcting formula brightens tone while gently cleansing, hydrating, and enhancing shine without stripping moisture or causing dryness. Perfect for maintaining salon-fresh, cool-toned locks, this lavender-infused shampoo helps keep blonde hair vibrant, crisp, and beautifully balanced between color treatments.