Paul Mitchell Platinum Plus Purple Shampoo Cools Brassiness and Eliminates Warmth for Medium to Dark Blonde and Highlighted Hair 10.14 fl oz

Deep purple shampoo instantly tones and corrects yellow, brassy tones and brightens highlights, improves manageability and adds shine.

5x More Toning Power*

*As compared to Platinum Blonde Violet Shampoo.

For medium to dark and highlighted blondes that need powerful weekly toning, Paul Mitchell Platinum Plus Deep Violet Shampoo delivers 5x more toning power than Platinum Blonde Violet Shampoo. This purple shampoo has a deep violet formula that instantly tones and corrects yellow, brassy tones and brightens highlights while improving manageability and adding shine. For best results, use weekly.